Starbucks' Billion-Dollar Delivery Business | Fast Five Shorts
Description
Starbucks just revealed that delivery has become a $1 billion annual business, growing 30% year-over-year—and it's changing everything about how we think about coffee shops. With 40% of delivery orders including food, this massive revenue stream raises critical questions about Brian Nichol's turnaround strategy.
Should Starbucks double down on automation and dark cafes, or invest in improving the in-store experience? Chris and Anne debate the future of Starbucks as delivery continues to explode.
Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.
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United States
